The new truth of a “contactless world” caused by the arrival of the Covid-19 has emphasized the need to create new models of social and professional interaction.
Designing new user experiences for a contactless world
Touch free technology and innovations have not only helped us in the pandemic, but it is destined to remain in the future. Face scanners, voice recognition, QR codes are contactless tech elements that have become indispensable in new user experiences.
In the months that have gone by, we have all had to adapt to this new condition, having to comply with the rules of social distancing, adjusting to remote work and changing some of our established behaviours.
Touch free devices and payments, virtual conferencing, computer-generated assistants have invaded our lives, giving rise to new needs. Designing effective user practices for these new contactless systems presents us with new challenges that include innovative methods of interaction between users and devices.
The forerunner in contactless expertise is the financial sector. The major credit card companies were the first to test with contactless payments, already in pre-covid times.
With the advent of the pandemic, it was recommended to avoid using cash to prevent the spread, thus favouring an upsurge in credit card payments.
Some countries have long since embraced digital payments, almost totally eliminating cash. Sweden and surprisingly North Korea are the 2 countries leading the way in this. Other countries are implementing state enforced strategies to accelerate this transition.
In addition to touch free credit card payment, multiplepayment options via the smartphone are popular among the younger generation, which allows a rapid transition through NFC technology. Alipay, Google Pay and Apple Pay are just a few examples of the enormous success of mobile payments during the pandemic.
Moreover, alongside the more common contactless payments, new processes that integrate biometric data are under development. For example, credit cards with a thumbprint, which avoid having to key in the pin; payments via optical scan, etc. are becoming part of the new normal.
Shopping Virtual Assistant
Not just devices, many leading fashion brands have begun combining virtual assistants into their sales tactics to help customers with the buying process. Brands like H&M have added a virtual assistant and a live chat (with Nuance Intelligent PlatformEngagement technology) to improve the users’ understanding and steer them to the areas of the online store that are a match to their purchase desires.
Remain touch free in the business environment
Proxy, a company based out of San Francisco, has already established in 2019 a system based on the use of Bluetooth Low Energy with an encoded identity identifier. Through this approach, it is possible to gain access to the company offices without touching the doors and without the necessity to use even a smart phone interface. By recognizing the Bluetooth signal, when approaching the doors of the company, employees will be automatically identified and be permitted to access the various areas according to their credentials.
Zero touch is the new normal
With over seven and a half billion people on the planet and a growing population, the threat of a new pandemic or other healthrelated crisis due to overpopulation is exceedingly likely.
Looking at the few key illustrationsabove, it is clear that the move in the direction of a zero-touch world was already on the agenda before the pandemic arrived. The minimal contact world is, therefore, destined to becomethe new normal.
Zero TouchDaily Use Accessories
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